Zachary Henderson is Business Development Manager for VisionPoint Marketing, a Raleigh-based agency that provides planning, execution and measurement of strategic marketing initiatives for the higher education industry. A consultant, strategist and brand advocate, Zac helps institutions reframe their greatest marketing challenges into opportunities to better engage prospective students, donors and internal audiences alike. He’s worked with clients across the country including Virginia Tech, George Mason University, UC Santa Barbara, University of Maryland Robert H. Smith School of Business, Johns Hopkins University and his own alma mater, NC State University.