As Web & Social Media Manager for the University of Virginia’s Darden School of Business, Valerie works with multiple stakeholders across Grounds to create and execute a solid social media strategy rooted in the brand management goals of the School. She also helps to build, maintain and train other users how to improve the current Darden website.

Valerie recently led the project to improve the School’s use of Google Analytics, with the help of certified GA partner Viget. She serves as a member of the uWeb steering committee, a group that encourages web developer collaboration across UVA Grounds. In her spare time, Valerie runs a rather quirky Etsy shop that specializes in custom crocheted replicas of pets and people.