As a Marketing Strategist at Viget, Paul uses web analytics to help clients define, measure, and optimize their web presences.

With an eye toward useful, doable, and ROI-rooted recommendations and insights, Paul leads the analytics efforts for several of Viget’s higher-ed projects in addition to clients such as Stanley Black & Decker, the World Wildlife Fund, Valspar, PUMA, and Hershey Entertainment.