Jennifer Romano Bergstrom is the UX Project Leader at Fors Marsh Group and specializes in experimental design, eye tracking, and quantitative analysis of user behavior. She frequently leads a variety of user experience studies, including low- medium- and high-fidelity studies with eye tracking on desktop, mobile and paper. Dr. Romano Bergstrom has presented research at numerous national and international conferences and publishes in peer-reviewed journals. Jen also co-authored a book entitled Eye Tracking in User Experience Design (2014).
Jen teaches UX courses for government agencies and academia, and is the Director of Marketing and Communications for the User Experience Professionals Association (UXPA). In 2013, she was the President of UXPA-DC and President of the DC Chapter of the American Association for Public Opinion Research (DC-AAPOR). Jen received a Ph.D. and M.A. in Applied/Experimental Psychology from The Catholic University of America and a B.A. in Psychology from CCSU.