Today, most of the business we do is digital. That makes content critical. Content now represents nearly a third of marketing budgets alone (Content Marketing Institute), and that proportion will only increase.
So, you might have enjoyed some success with content strategy on a small scale. You might have reimagined part of your website or a digital campaign. Now, how do you repeat that success and expand on it? In other words, how do you implement content strategy more widely?
It’s a question that often brings up many more questions for most organizations. The good news is you’re not alone, so answers are emerging. This session will cover the 3 Es you need to know as you implement content strategy: engineering, evaluation, and empowerment.