Few of us are formally trained as content strategists. We’re journalists. Information architects. Copywriters. Interaction designers. Digital marketers. Some are multi-headed hydras that get to wear all the hats.
But that doesn’t prevent us from tackling the nebulous task of creating content strategies. So what does that even mean? What goes into creating an actual content strategy that you can sit down and execute? And how can we bring our unique perspectives from other disciples to this field to produce a better outcome?
The first time I had to write a content strategy, I had to figure it out as I went, which seems to be the experience of many others I’ve encountered. This talk will offer attendees concrete pointers, outlines, definitions and deliverables associated with that big, scary concept of “content strategy.” Attend this session and you don’t have to feel that same sense of dread I did when asked to “figure it out.”
What You'll Learn:
- Best practices and advice culled from the industry’s leading experts
- How to tackle editorial guidelines, governance, messaging, voice vs. tone and content types
- How to create the deliverables on your own
- How to avoid the panic attack that might otherwise strike when your boss requests you create a content strategy