How you design web pages is changing — rapidly. The Web is not a static medium, and it’s no longer enough to show a static visual mock-up and explain what happens; you have to be able to show what happens using working prototypes.

Interactive prototyping is the next big UX skill. Many designers avoid working in the same medium in which their product will eventually live, because prototyping can become needlessly complex. Whether you are a designer or developer, you want to create web pages and applications that your users want to use. To succeed, it’s important to remember that your job doesn’t end after the page or interface loads; it’s really only just beginning.

In this session, Jason will explain some of the most common pitfalls with interactive prototyping, how they can be avoided, and why it’s never been more important for designers to learn how to create working prototypes.

What You'll Learn:

  • What the “fidelity cliff” is and how to avoid it
  • Why user experience professionals need to learn to create interactive prototypes
  • How to fit prototyping into your design workflow
  • The best tools for prototyping web designs
  • How to use interactive prototypes to answer the inevitable “What If” questions

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Presented By

Jason Cranford Teague
Jason Cranford Teague