Personas are often cited as critical components of any project but, like most of life, there are layers of ‘yes, but’ when it comes to how to build, use, and maintain them for your project.

Even more importantly, they can take on so many shapes, sizes, and flavors it can be hard to figure out where to start. We’re here to help! In our session we’ll discuss the different layers and levels personas can take, where and how to get the insights to build them, and how to get the most value out of them for your project.

What You'll Learn:

  • the different layers and levels personas can take
  • where and how to get the insights to build personas
  • how to get the most value out of personas for your project

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Presented By

Curtiss Grymala
Boon Sheridan