The Paying for College website is designed to help consumers make informed decisions about college finance. The Consumer Financial Protection Bureau (CFPB) began development with a user-centered design process for this tool-set, which is now in its 4th iteration. The college cost and financial aid comparison tool, a central feature of these resources, supports efforts by the Department of Education to standardize financial aid disclosures.

During this session, we’ll cover the most recent rounds of usability testing conducted with multiple groups across the U.S. We’ll highlight difficulties when designing and testing for multiple audiences with different needs as well as testing and iterating with live and prototype versions of the site. Data will also be emphasized as we share collection methodologies (click paths, eye tracking, questionnaires, etc.) and the importance of each. We’ll also provide insights into planning, execution, and reporting and how these findings informed major changes on the website.

What You'll Learn:

  • How the CFPB incorporated multiple user groups’ needs into a major website redesign
  • How to position user experience research as part of the website redesign process
  • How involving team members in the UX research process leads to valuable results
  • Strategies to collaborate across teams (e.g., UX team, design and development team, site management team)

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Presented By

Jennifer Romano Bergstrom