How do you make sense of and promote your faculty’s expertise and specialized knowledge if you have no background in their subject area, let alone an advanced degree? How can you help faculty understand the basics of what constitutes good content, without coming off as another demanding voice?

This session will draw from Amanda’s experience as a web designer and content strategist at the University of Minnesota, one of the country’s largest research institutions. Here you’ll find advice for establishing rapport and getting your work done.

What You'll Learn:

  • How to build an expert’s trust in your knowledge and skills
  • Tips for working with difficult specialist personalities, from the complete technophobe to the extreme early adopter
  • How to channel your specialist’s expertise into great web content
  • Similar experiences from the audience (come ready to share your own questions, triumphs, and war stories!)

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Presented By

Amanda Costello