The statistics say that people spend more time with their devices than their loved ones, there are more people that own smartphones than use a toothbrush, that most people are using their tablets while watching TV, and they are all shopping up a storm. OK, we get it. Mobile is critical, and people are adopting it big-time. But what is the real story of people and their devices? And what does it mean for the user experience?
This session will explore common behaviors we’ve seen in hundreds of user research sessions – online, in the lab, and in the real world – and the implications they have for mobile user experience. Plus, we will look at some tips for learning how people experience your mobile site or app. Come away from the talk with guiding principles for creating an awesome mobile user experience and a toolkit for keeping it real.
What You'll Learn:
- Basic guidelines for creating an amazing mobile experience based on real data (observations of hundreds of people using mobile)
- Tips for testing your own mobile site or app, including recruiting, tools, and a few different approaches
- An update to the previous version of this talk given at Snow*Mobile in Madison that will include education, nonprofit and academic publisher examples