Do you wish your Google Analytics gave you more information? Do you avoid requesting new analytics implementations from your developers because they’re already backlogged building more immediately visible features? This session will teach you how to use Google Tag Manager (GTM) to augment your existing analytics, then quickly deploy it.
For awhile now we’ve had the sneaking suspicion that we weren’t quite using our Google Analytics account in a way that unlocked its full metrics potential for our higher ed institute. As a school with multiple domains, subdomains and online efforts manned by many different groups (internal and external), our … Continue reading »
Providing access to information about archival collections online presents a number of usability challenges, including outdated interfaces which provide poor support for web crawlers, as well as content poorly suited to web display and discovery. In addition, many archives demonstrate a poor sense of their user community and their needs. … Continue reading »